To Sell Or Not To Sell, That Is The Question?

Don’t wait until it’s too late!

Business owners are faced with a dilemma of whether they should sell and if so when is a good time?


Should business owners sell when their business is booming, when the business is declining or when they are tired and burned out?

After 24 years of selling businesses we can definitely state that the best time to sell is when the business is on an upward trend.  This is the time that buyers are willing to pay the highest price. Unfortunately many business owners wait until their business is declining when they decide enough is enough and want to put their business up for sale. Buyers will not usually pay top dollar if they see the business is declining over a period of time. Sellers want to sell on potential however buyers will only pay for what they can see for income and the income trend at the time the business is available.

Your First Choice Business Broker can offer you the experiences of our 24 years of selling businesses.  When the time comes to consider selling we’ll be here for you.  In the meantime, keep your business running strong so the “trend” of your business in the eyes of a buyer is stable or on an upward trend. During the sale process we’ll take care of the incoming buyers and you take care of your business so you can capture the highest price for your hard earned efforts.

Recent articles for you

First Choice Business Brokers Los Angeles Ranks #2 in the Nation — Again!

June 24, 2026
Los Angeles, CA — First Choice Business Brokers Los Angeles is proud to announce its recognition as the #2 producing brokerage in the First Choice Business Brokers franchise nationwide — a distinction the office has now earned multiple times, cementing its place among the top-performing brokerages in the system. This ranking reflects the brokerage's continued dedication to helping business owners successfully prepare, market, and sell their businesses with professionalism, integrity, and results-driven expertise. "At the end of the day, our clients come to us because they want their business sold — and that's exactly what we deliver," said Eric Johnson. "Being recognized again as one of the top listing brokerages in the franchise is a reflection of our track record of closed deals, the strength of our process, and the trust our clients place in us to get it done." First Choice Business Brokers Los Angeles specializes in representing a wide range of businesses across multiple industries, offering strategic market price analysis, confidential marketing, buyer screening, and transaction support throughout the sales process. As business acquisition activity continues to grow nationwide, the Los Angeles office remains committed to delivering outstanding outcomes for entrepreneurs, investors, and business owners looking to transition successfully. The company credits its success to its experienced brokerage team, strong referral relationships, innovative marketing strategies, and commitment to personalized client service.

First Choice Business Brokers San Francisco Bay Area and Monterey Bay Area Expands into Los Angeles

By Eric Johnson • June 23, 2026
With seven California locations, the network now serves the state's two largest business markets, expanding reach, convenience, and opportunities for clients.

How to Sell Your Business in Los Angeles: A Step-by-Step Guide to Maximizing Your Exit

May 28, 2026
Learn how to sell your business in Los Angeles and maximize your exit. Follow our proven step-by-step framework covering valuation, marketing, and deal structure.