Exploring Common Valuation Multiples

We encounter various valuation methods in our work, but we most commonly use the market approach and evaluate a business based on multiples. Let’s delve into some of the most common valuation multiples and how they impact assessing a company's worth.


Understanding Financial Metrics


Revenue and cash flow are two fundamental financial metrics used in valuation. While revenue represents the top-line gross sales and is relatively straightforward to calculate, cash flow can be more intricate.


Types of Cash Flow


Cash flow encompasses different layers and types, including:


  • EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization): This metric is a crucial indicator of a company's operational efficiency. EBITDA provides a clearer picture of a company's earning potential by starting with net income and adding back interest, taxes, depreciation, and amortization.
  • EBIT (Earnings Before Interest and Taxes): EBIT reflects a company's operating profit before deducting interest and taxes. It helps assess a company's operating performance without the impact of financing decisions or tax obligations.
  • SDE (Seller's Discretionary Earnings): Particularly relevant for smaller businesses, SDE is EBITDA plus the owner's salary. This metric provides insight into a business's true earning potential, accounting for owner-related expenses.

Complexity in Calculation


These metrics can be complex, especially when factoring in various expenses and adjustments. However, understanding these multiples is essential for accurately valuing a business and making informed decisions.


Valuation multiples are crucial in assessing a company's worth and guiding business transactions. Whether you're considering buying or selling a business, understanding these metrics is essential for making informed decisions and achieving successful outcomes.

Recent articles for you

Two men in suits at a table; one speaking, gesturing, the other listening in an office.
December 10, 2025
Learn how Los Angeles M&A specialists guide due diligence, market assessments, and negotiations to help buyers and sellers navigate complex business deals.
Woman in a navy blazer smiles while speaking with a person at a desk. Tablets and papers are present.
November 18, 2025
Selling a business in Los Angeles requires more than a listing. Discover how First Choice Business Brokers leverages market analysis and strategic negotiation to maximize your sale price.
Man handing a woman money. Both are at a table. First Choice Business Brokers logo is in the background.
September 23, 2025
So, you're ready to find your next business venture. But where do you start?